Adi Dassler started Adidas on August 18, 1949 introducing the now-iconi 3-Stripes to the world. Nearly 80 years later, Adidas ...

Hattiesburg High School wide receiver Tristen Keys has signed a Name, Image and Likeness deal with Adidas, becoming just the ...

Today, adidas Originals is embracing that legacy with a forward-thinking lens. Its SS25 campaign, titled “The Original,” is more than a marketing effort but a cultural manifesto. It’s a ...

Adidas has disclosed it's been hit by a cyber attack in which customers' personal information has been stolen. The sportswear ...

Aliyah Boston is no longer just a rising force in the WNBA, she's becoming a defining figure in the league's commercial and cultural landscape. The Indiana Fever standout, who cl ...

further reinforcing the Superstar’s impact on both sports and streetwear culture. The weekend’s festivities reached their peak with an unforgettable party hosted by adidas athlete Damian Lillard.

In a new statement posted on social media Monday, Adidas said while connections continued ... for any negative impact on them and we are revising the campaign," the statement continued.

He said it was "currently impossible" to work out by how much prices might rise or conclude what impact this might have on consumer demand. Adidas's shares were down around one percent in early ...