We've erased the reasons you dread visiting a dealership. We provide the Best Price from the start so there is no uncomfortable negotiating or worrying if you got the best deal. Our sales process is easy and efficient. We offer everything you need in a dealership, New and Used Vehicle Sales, Service, Parts and Body Shop. Our vast selection and ability to sell and service 12 different vehicle brands naturally creates more options for you. You are the reason Al Serra Auto Plaza exists. Often, the simplest gestures create the greatest and most memorable impressions. And so, we are honest. We're never pushy. We are upfront and transparent. We ask. We listen. We hear. We take the extra step to make your experience at Al Serra extra special.